![]() Here is an example with Stripe as the sponsor This works well for promoting your product as this is our most popular section in the newsletter. In the list of popular products from the day before. This works well for complex products that require more context or non-products like webinars, whitepapers etc. You can see an example of what this looks like with Flatfile here. Homepage: This slot promotes " There is also an image, textbox and CTA with up to 100 words, written in our editorial voice for maximum impact. Below is a breakdown of each channel and where you will see it on Product Hunt. Our ads are sold at a $55 CPM and have an average CTR of 1.6%. Newsletter: our mailing list of 400K+ dedicated tech and product enthusiasts ![]() Product & Topic Pages: visibility for users arriving via browser searches, SEO and Makers sharing their launches Homepage: prime ad visibility with our daily core users The ads will promote your product across all of our channels, each of which targets different groups that frequent Product Hunt: Our ad units for the year are fully booked so we're now booking campaigns for Q1 2022. “It’s so important to have a holistic view of each of our markets and tip in spend where we’re seeing growth.Thank you for your interest in advertising on Product Hunt. It has also allowed Box to start planning the next steps of Linktree’s “growth engine philosophy”.įor example, she’s building teams in markets such as Brazil and Argentina, to build on the momentum there. There’s opportunity in every direction, so data analysis has been instrumental for figuring out what the right places to focus on. This helps to predict how the platform could be adopted next, in the same way Netflix tries to find what a consumer will likely want to watch next.Ĭustomer location data is also crucial for Linktree’s growth plans. This includes looking at broad trends across the group, for example: are people spending more time with analytics, or customisation? “Data is such a valuable tool to be able to prioritise,” she says.įor Linktree, the focus is on finding which features are being adopted, and which are ignored. And, 12 months ago, they hired Linktree’s first head of growth, Jess Box, who took things up another notch.īox’s first priority was to put data structures in place, to ensure she and her team were making well-educated decisions from day one. Still, the co-founders made deliberate choices to take full advantage of that. People display their Linktree in public, and that makes others want one too. Zaccaria himself puts a lot of it down to Linktree’s innate virality. The is the very definition of exponential, hockey-stick growth. Suddenly, Linktree was seeing between 3,000 and 4,000 sign ups a day. The founders started sharing the tool within their network, and it didn’t take long for a happy user to pop it on Product Hunt. So, in 2016, they found a way to do that - and Linktree was born. ![]() They wanted a way to share multiple links in their Instagram biography, by just posting one link. Alex Zaccaria, along with his brother Anthony and their friend Nick Humphreys, were running a music and entertainment digital agency, and using Instagram a lot. ![]() Linktree’s early growth story is a spectacular one. At that time, it had 24 million users, and counting. In March 2022, Linktree raised $150 million, giving it a valuation of $1.7 billion. This article was first published in April 2021. ![]()
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